The term »neuro marketing« has been a sensation in recent years. The reasons for this are numerous: on one hand, neurology provides us with new insights into the functionality of the brain, which are valuable for marketing and communication. On the other hand, companies in today’s information and media saturated world are stretched to their communicative limits and new pathways are needed. Moreover, many products these days have become very similar or even completely interchangeable. An anchorage of the client to the products and brands through different, more emotional attributes helps your business to thrive in competition
ZUTT • PARTNER – EmoConsulting is a consulting company based in Wolfhausen Zurich, Switzerland. For over 35 years, they have been advising nationally, internationally and globally active companies, institutions and administrative bodies, and today they specialize in measuring and directing emotions.
Since the turn of the millennium and under the slogan ’EmoConsulting’, ZUTT • PARTNER has developed a unique 3-step consulting approach that brings the impact of brands, products and measures closer to the customer’s wishes. In the first step, EmoResearch, the customer’s sensations and wishes are determined according to encoded shapes and colors. The second step, EmoStrategy, involves analysis of the emotions, diagrammed as rational charts. Based on the insights of emotional equalities and inequalities, an emotional strategy can be developed. This strategy gives direction to the third step, EmoDesign, which is about the perfect design for the perfect implementation. We develop design recommendations that match exactly with the previously collaboratively-defined EmoStrategy. For all senses: visual design, sound, aroma, taste and haptics.
In this manner we create solutions that trigger more of the aimed-for effect in the customer’s mind, in the most diverse fields of application: from sensors for product development, packaging, multi-sensual presentations and means of communication, to store emotionalizing and increasing the neuronal impact of the sale.
The ongoing close partnership with scientists, neurologists and universities (both in research and in teaching) allows for a constant refinement of this neuro-marketing tool. Work- and research-areas such as synesthesia, fuzzy logic, patchwork-like memorizing, priming, mirror neurons and sense bridges are the basis for the projects as well as for the further development of the tool.
ZUTT • PARTNER – EmoConsulting develops and works from the Zürcher Oberland – about 30 minutes from Zurich by car or train – and by using the latest technologies and mobile tools is able to research, consult and work with clients and cooperators from all over the world. Being a pioneer in working independent of time or place, ZUTT • PARTNER offers interesting options for top personnel with an interest in modern styles of working.
ZUTT • PARTNER AG:
address: ZUTT • PARTNER – EmoConsulting, Schachenstrasse 19, 8633 Wolfhausen-Zurich, Switzerland
phone: +41 55 253 11 11
managing director: Philipp Zutt
VAT number: CHE-107.928.978
© ZUTT • PARTNER – EmoConsulting