EmoCompass®, EmoCheck & EmoCosmetics
The emotions of your customers decoded.
EmoCompass® – Capture real customer desires
If you want to succeed in the market, you must know and address the desired gut‑feeling of customers. That is why companies invest billions in market research. But our brain cannot put the unknown into words. If you ask customers verbally, you learn what competitors do better (benchmark) – not what the customer ideal looks like (gold standard).
With EmoCompass® you can capture people’s sensations without talking to them. This reveals both the true desires and emotions of customers and their perceptions and feelings toward brands and competitors.
EmoCompass® uses elements that are as objective and universal as possible. After six years of development in exchange with science, it has been used in over 750 client projects since 2003 and continues to evolve.
EmoCheck – The emotions of your touchpoints at the push of a button
For all current states of your client experience (e.g., campaign, website, POS, etc.) you can use EmoCheck. It provides AI‑powered analyses of the emotional impact of your marketing touchpoints at the push of a button – within seconds.
By comparing with the desired emotions researched via EmoCompass®, you get rational, comparative charts. You know exactly how to adjust your touchpoints to make your business more successful. The ZUTT & PARTNER team also supports you with personal sparring for the optimal mix of digital efficiency and human expertise.
EmoCosmetics – Measurable impact along the skin‑brain axis
EmoCosmetics (also known as NeuroCosmetics) opens a new dimension of product research along the skin‑brain axis: How does a product really feel – not just on the skin, but in the emotional experience of your customers? That is exactly what we measure together.
In carefully designed studies, the emotional response to cosmetic, care or sensory products is analyzed – before, during and after use. Capture is fully nonverbal via EmoCompass® and delivers an objective emotional impact profile.
You learn not only whether your product works – but how it feels. And more importantly: how it changes emotions over the usage period.
The results show whether the product effect emotionally supports your brand’s target feeling – and where improvement potential lies. This gives valuable impulses for product development, packaging, claims and the entire emotional brand world.
EmoCompass® and EmoCheck are based on a variety of neuropsychological phenomena.
X million patchworks.
One of these are so‑called patchworks. Our brain stores sensations as experiential patterns.
You have likely never seen this baby before, yet you instantly know whether it feels round/cute or rather edgy/dynamic. In addition to these neurological findings, fuzzy logic is used for the methodology.
Let’s see what you smell.
Another phenomenon are so‑called synesthesias – also called sensory bridges.
When one sense is stimulated, another sensory center can be triggered automatically and involuntarily. Imagine a cup of fresh, steaming espresso – you can probably already smell the coffee aroma.
Clients
What can a bank learn from a retailer? Which principles from telecom make medical technology more emotional? Emotionalizing brands and products based on science matters to everyone. The consistent transfer of best practices across industries, combined with new knowledge about brain and emotion, leads to powerful customer experiences.
